Startup Storytelling is very important if you want to share the story of your business, how it was created and also how hard you are working to help your customers. Simple things like this help quite a bit, and they convey the quality and potential that you are bringing to the table. The truth is that great brands are built upon amazing stories, although some major brand stories can also be very simple and normal. Regardless of the industry, having a compelling story will be able to make or break the way you present your startup. It can be a very important strategy that you can take into consideration.
The startup story should be about defining your message, creating a long term plan that amplifies that message and also understanding the market trends. Your story should also be able to offer a meaningful context and show that the mission matters quite a bit.
Your story should have a beginning, middle and end
It’s very important to ensure that you have a good structure to your story. A lot of people end up misunderstanding the relevance and value of having a good structure. If your startup story is all over the place and it doesn’t have a good structure, people can get lost in it. That’s where you can end up with issues. It’s crucial to understand what structure you want to go for, and you can try to customize it if you want. But with the right approach, you can easily make it work all the time.
It’s imperative to create your story around customer conflict
The setting of your story always needs to relate to what customers want and how you are using that as a starting point. Each startup has its own mission, otherwise you wouldn’t launch it in the first place. The main setting of the story is putting the mission into the context of your customer’s lives, and how it all falls together in a very engaging and empowering manner.
A good example is Space X. Elon Musk created the company with the idea of revolutionizing the aerospace industry. Right now, spaceflight for the regular people is not a reality, since it’s extremely expensive, and they want to change that. They identified the issue, understood what people want, and then they created the entire company around this idea. Now Space X is focused on sending satellites into orbit and it’s a very profitable, successful company.
What you need to realize from here is that the human brain is always drawn towards clarity and it wants to avoid confusion. Which is why startup storytelling is very important. It imbues your mind with details and it pushes the boundaries to push everything to the next level in an engaging and empowering manner. Once you identify the customer conflict, it’s a lot easier to define and understand how you build your business.
Always empathize with the customer emotions
Your startup story must be emotional, it needs to go directly to the heart, showing you understand the customers and what they are going through. Having that emotional touch helps a lot, it conveys the best results and value, and the results themselves will shine because of that. Is it going to be a challenge to achieve that? It can be, sometimes.
It’s important to tell the story in a way that you guide your customers, while encouraging them to try out what you have on offer. With the right support and assistance, nothing will be able to stand in your way. In the end, results can be second to none, and the experience is always going to shine the way you want. Keeping the story friendly and with elements of human connectivity is crucial, since it will help connect it with your customers.
Make Your Startup Story Different
There can be cases when your brand story is quite similar to a competitor. These things happen, but what can you do to stand out in a situation like this. The differentiation comes from a multitude of things when that happens. One of them is the background, why you launched the startup and where you accumulated the knowledge and expertise to offer this type of solutions. You also want to talk about the beginning, those first few days and how excited you were for those new beginnings. It’s even valid to share some of the ideas and feedback you got from your first customers.
In addition, you want to share how you did things differently and how you learned from other brands. When you share the startup story, you also want to talk about the first product. Here you can share your inspiration regarding the features you added, how you came up with them and so on. You also want to figure out the things you did that no one else could do, and that’s certainly a thing to take into consideration when something like this happens.
For some businesses, the main differentiation is that they actually started from nothing. They worked really hard to bring those ideas to life, and in the end they accumulated money from any source they could, just to make this a reality. And it did end up being a reality, which is an amazing thing.
Your Story Needs to Spark Action
While your brand story needs to show those realistic elements from creative writing, you also want to spark action. The startup story needs to be marketing focused, and it must show the ideas you had and how well they managed to flow together as a whole. You must keep the story authentic, but at the end you should have a call to action and a marketing-focused idea. You want your customers to believe in you as much as possible, and results can indeed shine all the time.
Keep it Simple
The length of your startup story is all up to you. some people like a long story, others will just skip to the important aspects while reading the story. But the thing that matters here is to always keep the story simple. You don’t want to complicate things too much, as it ends up being a problem. Keeping a simple tone and making the story easy to read is very helpful. It will convey the right results and the true value that you are bringing to the table. This will help you with branding, since long, tedious content is not going to help you stand out.
In startup storytelling you always want to ensure that the story remains the same, regardless of where you share it. You can document the story in different standardized formats. However, the main story has to be the same, as that’s what will give you the value and professionalism that you want to show to your customer base. It’s definitely not going to be a walk in the park, and the potential can be second to none every time. That alone can make things worth the effort, especially in the long term.
Cater to Specific Audiences
You want to start sharing details that different audiences are interested in. Some will be more focused on the initial ideas you had for your business. For example, look at Facebook, it was created by a college dropout, and now it’s the largest business in the world. You want to use the startup story to showcase the passion that you had for your business idea and how you always wanted to improve upon that to achieve the best results. It’s simple things like this that can end up bringing a major difference, especially in the long term.
The same thing can be said about Bill Gates, who creates Microsoft because he was very passionate about software. He soon realized that software can be used to help people become more productive, and it can also assist businesses as they achieve their goals. From here, he managed to create a multi-billion-dollar business. You want to use the startup story to show the potential of your business and the true power that you can bring to the table with your business idea.
- 5 Cost-effective Cyber Security Tips for Startups
- What is Startup Training? Should You Join Startup Training?
- Retail Management for Startups
What framework should you use for the startup story?
- The first act needs to be about you, the hero, trying to come up with an idea that makes a difference.
- During the second act, you are facing a conflict that you need to overcome. Here you replace the character with your customer. You want to understand their wants and needs, as that can help a lot.
- At the end, the story resolves, and you do that by creating a solution according to their requirements.
You always want to ensure that you create a startup story which is appealing, interesting and unique. You can draw inspiration from large companies like Facebook, Space X, Soundcloud and many others that really tried to push the boundaries. If you have a unique concept, double-down on that, and the outcome can be incredible. Spend as much time as you need to create a compelling, interesting and truthful startup story, as that’s how you connect with your customers!